Discover a practical approach to marketing strategies that will generate more leads, bring higher sales, and build stronger brands.
Basic Level; no prerequisites needed. 5.5 Credits
Need Credits?
This course may meet requirements for your organization.
See the list on the right to find yours!
-
AMA: Domains 1, 4, 5, 7, and 8 | 5.5 CEUs
-
SMPS: Domains 2 and 5 | 5.5 CEUs
Instructor

Lonny Kocina
Founder, CEO, and Marketing Director
Course curriculum
-
1
Course Introduction
-
How to Use This Course
-
Instructor Video: Introduction
-
-
2
Lesson 1: Competence—Understanding Marketing Fundamentals
-
Lesson 1 Learning Objectives
-
Lesson Reading: Step 1
-
Optional Lesson Reading: Step 1 (Online Flipbook Version)
-
Lesson 1 Knowledge Check
-
-
3
Lesson 2: Code, Part 1—Communication, Code, Vision, Mission, and Markets
-
Lesson 2 Instructor Video
-
Lesson 2 Learning Objectives
-
Lesson Reading: Step 2
-
Optional Lesson Reading: Step 2 (Online Flipbook Version)
-
Lesson 2 Knowledge Check
-
-
4
Lesson 3: Code, Part 2—Value Propositions and Positioning
-
Lesson 3 Instructor Video
-
Lesson 3 Learning Objectives
-
Lesson Reading: Step Two, Continued
-
Optional Lesson Reading: Step 2, Continued (Online Flipbook Version)
-
Lesson 3 Knowledge Check
-
-
5
Lesson 4: Channels and Calendar—Determining the Best Promotional Mix
-
Lesson 4 Instructor Video
-
Lesson 4 Learning Objectives
-
Lesson Reading: Step 3
-
Optional Lesson Reading: Step 3 (Online Flipbook Version)
-
Lesson Reading: Chapter 4, Calendar— Summary
-
Lesson 4 Knowledge Check
-
-
6
Lesson 5: Control and Creative—Creating Alignment and Efficiency Among Creative Teams
-
Lesson 5 Instructor Video
-
Lesson 5 Learning Objectives
-
Lesson Reading: Step 5
-
Optional Lesson Reading: Step 5 (Online Flipbook Version)
-
Lesson Reading: Summary of Step 6, Creative
-
Lesson 5 Knowledge Check
-
-
7
Conclusion
-
Instructor Video: Conclusion
-
-
8
Final Assessment
-
Next Steps
-
Assessment
-
Course Survey: Please take this short survey before downloading your certificate!
-