Have you ever experienced any of the following?
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You have a new product to brand, and you don't know where to start.
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Your marketing team is going around in circles trying to define their strategy.
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You're not reaching your target audience, and you don't know why or how.
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Your marketing strategy isn't converting to sales.
The simple 6-step SAM 6® Process is the solution.
Reach, teach, and engage consumers
Easily measure success
Generate more leads, bring higher sales, and build stronger brands

Understand the secrets of marketing by learning:
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The principles of Strategically Aimed Marketing
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The elements of the communication process and their relationships to effective marketing
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The basic elements of product positioning, the consumer buying process, and the purpose of brand statements
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The key categories, advantages, and disadvantages of a promotional mix
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The functions of marketing tools, such as a control template and an innovator adopter curve
Learn from the Expert:
Learn through a multimedia experience, with video, book pages, interactive reinforcement and assessment, and a Certificate of Completion.
Basic Level; no prerequisites needed. 5.5 Credits
Need Credits?
This course may meet requirements for your organization.
See the list on the right to find yours!
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AMA: Domains 1, 4, 5, 7, and 8 | 5.5 CEUs
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SMPS: Domains 2 and 5 | 5.5 CEUs
Instructor

Lonny Kocina
Founder, CEO, and Marketing Director
Still Have Questions?
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How long will it take me to complete the course?
Most students complete this course in 5-6 hours. If you need a break, just finish your current lesson and close up! Your course progress will be saved for you.
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How difficult is it?
This course is specifically designed for a wide audience, from beginners on up! To help you digest the material, each review question comes with feedback to help you learn.
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Will I receive a certificate of completion?
Yes! After passing the final multiple-choice assessment, you will be awarded a certificate by email and in your dashboard. Be sure to share it with your coworkers and on social media!
Award-winning bestseller!
AMAZON BEST SELLER IN PUBLIC RELATIONS
AMAZON BEST SELLER IN MARKETING
AMAZON BEST SELLER IN STRATEGY & COMPETITION
2018 AXIOM BUSINESS BOOK AWARDS SILVER MEDALIST
Based on the marketing strategies from the bestselling book:
The CEO's Guide to Marketing
“CEO and business owner Lonny Kocina weaves 30 years of experience into his new marketing book The CEO's Guide to Marketing.”

“2019 reading list--10 books to check out before entering media relations. #1—The CEO's Guide to Marketing.”

Learn More!
Course curriculum
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1
Course Introduction
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How to Use This Course
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Instructor Video: Introduction
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2
Lesson 1: Competence—Understanding Marketing Fundamentals
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Lesson 1 Learning Objectives
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Lesson Reading: Step 1
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Optional Lesson Reading: Step 1 (Online Flipbook Version)
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Lesson 1 Knowledge Check
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3
Lesson 2: Code, Part 1—Communication, Code, Vision, Mission, and Markets
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Lesson 2 Instructor Video
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Lesson 2 Learning Objectives
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Lesson Reading: Step 2
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Optional Lesson Reading: Step 2 (Online Flipbook Version)
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Lesson 2 Knowledge Check
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4
Lesson 3: Code, Part 2—Value Propositions and Positioning
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Lesson 3 Instructor Video
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Lesson 3 Learning Objectives
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Lesson Reading: Step Two, Continued
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Optional Lesson Reading: Step 2, Continued (Online Flipbook Version)
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Lesson 3 Knowledge Check
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5
Lesson 4: Channels and Calendar—Determining the Best Promotional Mix
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Lesson 4 Instructor Video
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Lesson 4 Learning Objectives
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Lesson Reading: Step 3
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Optional Lesson Reading: Step 3 (Online Flipbook Version)
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Lesson Reading: Chapter 4, Calendar— Summary
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Lesson 4 Knowledge Check
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6
Lesson 5: Control and Creative—Creating Alignment and Efficiency Among Creative Teams
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Lesson 5 Instructor Video
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Lesson 5 Learning Objectives
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Lesson Reading: Step 5
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Optional Lesson Reading: Step 5 (Online Flipbook Version)
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Lesson Reading: Summary of Step 6, Creative
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Lesson 5 Knowledge Check
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7
Conclusion
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Instructor Video: Conclusion
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8
Final Assessment
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Next Steps
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Assessment
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Course Survey: Please take this short survey before downloading your certificate!
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