Have you ever asked yourself:

  • Who is ethically responsible for protecting my data?

  • Does the moral responsibility for the design and use of a tech product rest solely with the creator?

  • What role does ethics play in innovation?

  • How can I make a difference in my company's ethical core values?

Imaging having the confidence to:

Counter inequality.
Put social and environmental good first.
Find balance between profit and purpose.

HRCI Approved Provider

The use of the official seal confirms that this Program has met HR Certification Institute’s (HRCI) criteria for re-certification credit pre-approval.

SHRM Recertification Provider

ProThink Learning is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.

ProThink Learning is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Promote ethical innovation in your workplace by learning:

  • the dangers of data collection and ways to prevent misuse.

  • methods to counter bias.

  • to identify various ways to protect customer data.

  • to define the different perspectives of deontologists and utilitarians regarding privacy.

Technology is advancing exponentially. How do we become more digitally-savvy, leverage it ethically, and stay aware of our impact?

The prevalence of digital tools, software, and data opens endless ethical questions. They create effects we don’t always know how to anticipate which drive our norms for behavior and raise questions about issues of morality. Our quest for data may come at a cost, and we need ethical principles and practices spelled out for us today. This course explores and clearly explains the key ethical theories that should guide the design and use of technology. Taking you through a close reading of Chapters 4 and 5 from Future Ethics, author Cennydd Bowles will teach you about human bias in design and uses of personal data and surveillance capitalism.

Learn through a multimedia experience, with video, book pages, and interactive reinforcement and assessment. Bowles knows that we have an opportunity to learn from our actions and history, but our actions are making history today.

Basic level; Prerequisites or Advance Preparation Needed: None.

Need Credits?

This course meets requirements for several professional organizations. See the list at the right to find yours!

  • IAPP: 2 credits

  • NASBA: QAS Self Study | 1 CPE in Behavioral Ethics

  • HRCI: Ethics | 2 credits

  • SHRM: BoCK: Interpersonal Cluster—Leadership | 2 PDCs

  • AMA: Domain 2 | 2 credits


Cennydd Bowles

Designer and Futurist

Cennydd Bowles is a designer and futurist with nearly two decades of experience advising companies including Twitter, Samsung, Accenture, and the BBC. He has lectured on responsible innovation at Facebook, Stanford University, and Google, and now runs ethical design and futures studio, NowNext.

Still Have Questions?

  • How long will it take me to complete the course?

    Most students complete this course in about one hour. If you need a break, just finish your current lesson and close up! Your course progress will be saved for you.

  • How difficult is it?

    This course is specifically designed for a wide audience, from beginners on up! To help you digest the material, each review question comes with feedback to help you learn.

  • Will I receive a certificate of completion?

    Yes! After passing the final multiple-choice assessment, you will be awarded a certificate by email and in your dashboard. Be sure to share it with your coworkers and on social media!

  • How do I register to take this course?

    It's easy! Simply create an account by clicking on the "Sign In" button at the top right of your screen. Then, click on either the "Access Course" or "Enroll" button on this page. This will take you to the payment screen. Once paid, your course will appear in your Dashboard.

  • How do I register a complaint or get a refund?

    No problem! Sometimes we're just not the right fit. Contact help@prothinklearning.com or call (512) 891-6100 between 9:00-5:00 CST Monday through Friday.

Based on the groundbreaking book
Future Ethics

“An eloquent, insightful and utterly readable guide to thinking about the complicated mess we have made for ourselves. A must read for anyone who is inventing the future or cares about living in it.”

Christina Wodtke, Stanford University

“At a time when technologists are only starting to grasp how their values and biases weave through the products they build, Cennydd’s long-lens view of ethics is exactly what designers, product managers and builders of today’s digital products need.”

Azeem Azhar, Exponential View

“Intellectual ideas in a style that’s both accessible and actionable for hands-on practitioners. This book covers some of the most important topics practitioners need to consider as they work with machine learning, artificial intelligence, and other forms of advanced computing technologies.”

Jon Kolko, Partner, Modernist Studio

“We need good books about ethics now more than ever. Practitioners need guidance on how to think ethically, how to detect ethical choices, and how to resolve ethical dilemmas. That’s exactly what this book is, and it’s destined to become a well-thumbed classic.”

Alan Cooper

Master Ethics—Start Today!

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Course curriculum

  • 1


    • How to Use This Course

    • Introduction

    • Important Key Terms for The Impact of Ethics in Innovation and Technology

  • 2

    The Ethics of Data Gathering and Usage

    • Learning Objectives

    • Lesson Reading: Chapters 4-5

    • Optional Lesson Reading: Chapter 4-5 (Online Flipbook Version)

    • Knowledge Check

  • 3


    • Next Steps

    • Final Assessment

    • Course Survey: Please take this short survey before downloading your certificate!